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Nike Cortez long distance training shoe

Published 8 June 2019

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This interesting advertisement, dated June 1973, is advertising the Nike Cortez training shoe. The Nike Cortez was conceived as the pinnacle of training shoes for the long distance runner. We think that it is this sort of fashion that warrants an entry on our retro-fashion diary.

1973 Nike Cortez Advertisement

1973 Nike Cortex Advertisement

The 1973 Nike Cortez Story

Originally designed in the mid-sixties by Bill Bowerman, the 1972 US Olympic Coach, the Nike Cortex was conceived as the supreme training shoe for the long distance runner. The Nike Cortez combined a thick long-wearing outer sole with a full-length sponge mid-sole cushion to absorb road shock and reduce leg fatigue, simultaneously elevating the heel to reduce Achilles tendon strain. The Nike Cortex was a new concept into a line to meet the varying needs of all runners.

Article tags: retro-fashion

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